The Power of Music

We know that music can be a powerful motivator but did you know, even at a subliminal level, music can have a profound effect on how we behave? Through studies carried out in bars, shops, restaurants and travel agents we have come to understand how music, particularly background music, has such an effect at a subliminal level and influences the things we do and buy. For instance, in a study conducted by industry data specialists CGA, they were able to establish that, of the pubs included in their experiment, those which played music saw takings increase by an average...

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