For those with more than a passing interest in what makes a good pub – a great pub, a recent poll conducted by Yougov made for thought-provoking reading. Covering elements and features from ‘allowing dogs’ through to ‘having fruit machines’, this exhaustive survey carried out earlier this year is a must read article for anyone involved in the bar and pub trade.
Not surprisingly the question of food availability ranked highest with 67% of those surveyed placing pubs serving meals as their number one must have!
Interestingly, the main body of the survey results centred on what could be considered ‘ambience and atmosphere’ features, with must have attributes including bar staff knowing your name (51%), Background music (35%), quizzes (34%) and even fireplaces featuring highly (57%) on the list of what goes into making the ideal pub.
Other highlights from the survey included:
- Beer garden (63%)
- Sells real ale (37%)
- Allows dogs (32%)
- Snooker/pool table (24%)
- Shows football/sport (18%)
- Live Music (35%)
“Music is the strongest form of magic” M Manson.
The ambience and atmosphere factors are of great interest to us at BeeBox Systems and support what we’ve known and preached for some time. That background music scheduled properly and appropriately works.
We were equally pleased to see the publics’ opinion on quizzes and sport featured on televisions in pubs.
The survey highlights the importance of having the right ingredients to create an environment which keeps your customer coming back. And with Landlords and Tenants constantly under pressure to gain new custom whilst retaining the regulars, it pays to have the inside track and know exactly what goes into making the ideal pub!
BeeBox seamlessly fuses music, digital signage and several other ‘ideal pub’ key attributes. To arrange a free Demo and see for yourself how BeeBox fits into creating the ideal pub click on the button below.
