Whether you’re looking to engage more with your current customers, reach out for new custom or promote the features and events which make your venue ‘the place to be‘, a well thought out and planned approach with your Digital Signage really is key.
As well as putting thought into the content of your Digital Signage, it’s equally important to consider how you present that information! The Digital Signage feature is an incredibly powerful business tool, and how you show that content really can influence customer buying behaviour! Our simple guide covering the basic do’s and don’ts when preparing your Digital Signage content will steer you through the minefield so you don’t make mistakes costing you sales!
The BeeBox comes preinstalled with a professionally designed promotional graphics package. With everything from compelling imagery and slow motion video to help promote food & drinks offers, special occasions, sporting events and even seasonal content, the BeeBox has all the angles covered.
Before launching into setting up slide after slide of content and promotions there are some golden rules you should follow when preparing your digital signage to ensure it’s engaging with your audience and working as it should.
TIP 1 – Less is more!
Consider this statement when your slides are becoming ‘word heavy’. To have the greatest impact your slides should convey their message swiftly without the need for lines and lines of text. Think brevity! LESS IS MORE!
Insist on adding lines and lines of text and you will loose your audience!
TIP 2 – “Keep It Simple, Stupid”!
Keep the information you add to your slides simple, uncomplicated & succinct.
TIP 3 – Mix it up!
Your slideshow should flow like a programme and not simply move from one promotion to the next then the next…. The whole point of your digital signage is to engage with your audience, no one is interested to see advert after advert after advert. Do this and your efforts are being wasted because your customers will very quickly lose interest in what’s being displayed. Thats Guaranteed!
Mix up your promotional content using the various ‘filler’ slides already on the system such as social media fillers, quiz question slides, news or sports feeds, YouTube funnies or countdown timers for special events. As a general rule, don’t use product promotional slides back to back. Split them up using ‘filler’ content.
Consider your Digital Signage a direct reflection of your business. Don’t put your customer off with dull, old, redundant content.
TIP 4 – Size is everything (find the balance)
Too short a slideshow and it will quickly become repetitive and boring. Too long and you run the risk of customers never seeing all the content and missing out on some of your promotions!
As a general rule consider having around 40 – 50 slides in your slideshow with around 30% of them geared towards your promotions and offers.
TIP 5 – Review/Replace
As the tip suggests, ‘review and replace’ is an important part of keeping your Digital Signage engaging. Replacing just a couple of slides every month will quickly have a dramatic effect keeping your signage fresh, current and relevant.
And don’t forget, the scheduling tool allows you to control when slides are shown.
